![]() ![]() Digitally native brands on Amazon can crush established competitors. The brand is unknown and the product is up against major household brands in the USA. ![]() There’s something to be said for being, ‘reassuringly expensive’). I explain what we did to the Hero image to make it stand out like a sore thumb in the search results and compel potential customers to click through to take a look.Īt $20 a unit, the product is 2 x (2 times) the price of most competitors on and it’s still selling like crazy (TIP: you don’t need to be the cheapest to succeed. I talk about how I used Helium 10’s Cerebro tool to uncover which keywords and phrases to use, so we knew exactly what to rank for AND exactly how many units we needed to discount over 8 days during launch (Cerebro unearthed keywords that we hadn’t even considered and helped us to make a S#*T tonne more sales – I SO need to become a Helium 10 affiliate!) In today’s episode, I discuss how we took a client’s product which was lucky to sell 2 – 3 units a week, to 30 UNITS A DAY in just 8 short days with 1 (one) REVIEW. Generate some discount codes, get them into the hands of Amazon customers on Facebook and launch using a 2 step storefront URL!.If you have a trademark, get brand registered with Amazon and use the enhanced brand content for your listings as well as access the early reviewer program.Optimise your listing Title, Bullets, Description, quality IMAGES (images make you the money).Find the keywords/phrases that show intent and have volume (I use Helium 10’s Cerebro – it’s a total and utter game-changer).There’s a process that’s been proven again and again and again. Unless you have something completely unique, EVERY product needs to be launched. You’ll be very disappointed and be wondering what all the ‘Amazon fuss’ is about. You can’t just make a product listing on Amazon, send some inventory to FBA and expect to sell millions. ![]()
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